Bling Bag is an online store based in Mumbai, India, specializing in Bollywood-inspired jewellery and sarees. The store offers a wide variety of jewellery, including earrings, jewellery sets, bangles, rings, nosepins, mangalsutras, payals, anklets, maang tikas, and potli bags. Customers can shop by designs, colors, and collections, ensuring they find the right style and closest matching color for any outfit. The store is known for its lightweight, affordable jewels that do not turn black, with over 1000 designs and 40+ shades available. Bling Bag also offers significant discounts on many items, making it a popular destination for those looking to add a touch of Bollywood glamour to their wardrobe.