Born2Run (B2R) is a company focused on foot strength training and natural running techniques. Inspired by the Tarahumara Indians and the book "Born to Run" by Christopher McDougall, B2R offers a comprehensive program to enhance running, hiking, and cycling performance. The B2R system includes foot management, strength training, and proper running techniques to help athletes achieve their personal goals and reduce injuries. The company emphasizes a holistic approach to running, allowing individuals to reconnect with the joy of running. B2R's products and training systems are designed to strengthen the entire foot, which in turn strengthens the entire body.