CEDAR stands for the Centre for Entrepreneur Development and Research, a wholly-owned subsidiary of SME Bank in Malaysia. Established in 2013, CEDAR focuses on entrepreneur development and transformation. Its mission is to continuously develop the capability of entrepreneurs to sustain their growth in support of the national economic agenda.
CEDAR offers personalized business coaching, research-based coaching, and entrepreneur-focused mentoring. The center conducts various entrepreneur development programs that are practical and industry-based, making them easily understood by entrepreneurs.
The vision of CEDAR is to be the Centre of Excellence for Entrepreneur Development and Transformation, and it aims to provide knowledge and enhance entrepreneurial competencies through guided tutorials and bespoke coaching.
CEDAR collaborates with various government agencies, government-linked companies, and non-profit organizations involved in SME development to foster strategic partnerships.
For more information, visit their website at cedar.my.