Firstleaf.club is an algorithm-based wine subscription service that curates a personalized wine experience for its members. The service learns about members' tastes and preferences over time by having them rate the wines they receive. This helps in creating a customized wine profile for each member, known as a WinePrint™.
Members receive six unique wines in each shipment, selected specifically based on their taste profile. The wines come from award-winning winemakers and vineyards. Firstleaf offers a satisfaction guarantee, meaning if a member doesn't love a bottle, they will receive a credit for a different one.
The club provides flexibility in terms of changing, rescheduling, or canceling shipments. Members also enjoy at least 30% off all club orders. The service includes tasting and pairing cards, a club newsletter, and free Wine Concierge Consultations.
Firstleaf has been featured in various media outlets and has over 1 million wine lovers who have found their perfect wines through the service. The club aims to offer an unbeatable value and a risk-free exploration experience for wine enthusiasts.