Goedeker's is a large independent business that sells appliances, furniture, and home goods in the U.S. The company was founded in 1951 by Ben Goedeker as a radio and television repair shop in St. Louis, Missouri. Over the years, it expanded its product line to include discount electronics and appliances.
In 2008, Goedeker's launched its eCommerce website, which became successful and grew significantly. The company transitioned to the domain goedekers.com to unify its branding with its store location. Goedeker's offers a wide range of products, including kitchen appliances, furniture, outdoor furniture, washers and dryers, bed and bath items, baby and kids' products, home lighting, and home decor.
In recent years, Goedeker's has focused on growth and expansion, including the acquisition of Appliances Connection in 2021, creating one of the largest pure-play online retailers of household appliances in the U.S. The company also maintains a showroom in St. Louis, Missouri, but over 90% of its sales are placed through its website.
Goedeker's provides an easy-to-navigate shopping experience with more than 185,000 items organized by category and product features. The company has faced challenges, including efforts to refinance and potential bankruptcy, but continues to be a significant player in the online retail market for appliances and home goods.