Homegrown.co.in is an e-magazine that caters to the interests of the modern Indian. It covers a wide range of topics including lifestyle, music, fashion, art, design, culture, food, and entrepreneurship. The platform is known for its focus on independent creators and emerging voices in contemporary youth culture. It also features identity-driven narratives that highlight the socio-political struggles of the youth in India. Additionally, Homegrown.co.in operates an agency/content studio that connects brands with today's youth through content, brand campaigns, influencer/thought leadership, experiential marketing, and research. The platform is influential in shaping the creative economy in India and has partnered with over 130 brands.