Jane.com is an online marketplace that was designed to empower small businesses, particularly those owned by women. The platform allowed sellers to list products such as women's and children's clothing, customized goods, and home decor. Buyers were encouraged to make purchases through flash deals and advertising. Jane.com took a commission of 20% to 25% on sales, with the rest going to the sellers.
The platform was founded in 2011 by Megan and Michael McEwan and grew to have over 1,300 sellers and 90 employees. At its peak, Jane.com generated $250 million in annual sales. However, the site suddenly shut down in November 2023, leaving many sellers owed significant amounts of money. The collapse of Jane.com has left sellers feeling betrayed and uncertain about recovering their funds.
Jane.com is expected to be revived under new ownership by May 31, 2024, with a focus on trust and transparency for both sellers and customers.