Living Direct is a company that has been a leader in the specialty appliance industry since 1999. Known for producing high-quality products and providing excellent customer service, Living Direct began as a niche appliance e-commerce retailer. Over the years, the company has expanded its product offerings and launched its own brands, including Edgestar, Koldfront, and Avallon. These brands cater to different lifestyles and interests, offering a range of products from appliances for small spaces to kegerators for enjoying draft beer at home.
In 2015, Living Direct was acquired by Ferguson Enterprises, which helped expand its customer reach. The company focuses on providing high-end appliances that combine quality and value, with an emphasis on customer satisfaction. Living Direct's mission is to listen to customers and provide them with the key features they want at competitive price points without sacrificing quality.