Loralette is a plus-size fashion brand launched by Avenue, catering to curvy women aged 25-35. The brand focuses on providing chic and trendy clothing for sizes 14 to 24. Loralette offers a variety of fashion-forward items, including off-the-shoulder tops, destructed denim, bodysuits, and sexy bralettes. The brand aims to fill a void in the market by offering affordable, stylish clothing that looks great on curvy bodies. Loralette is available for purchase online at loralette.com and in select Avenue stores. The brand emphasizes fit, comfort, and quality, making it a popular choice for the fashion-savvy woman.