Primavera Avocados is a family-owned business that has been sustainably growing Hass avocados in Ventura County, California since 1979. The company prides itself on skipping cold storage and avoiding the bumps and bruises that traditional supply chains can cause, ensuring that their avocados arrive in perfect shape. They offer direct-to-consumer shipping, meaning customers receive avocados that are handpicked and shipped directly from their ranch.
The Romero family manages the operations, with Paul and Alice Romero overseeing the farm and their children handling the direct-to-consumer program. Their avocados are known for their full flavor and high oil content, thanks to the unique climate of Ventura County, where warm, sunny days are tempered by coastal fog at night.
Primavera Avocados offers various products, including avocado boxes and subscriptions. Their avocados are marketed as a true taste of California, not found in grocery stores. The company also emphasizes its Mexican American heritage and its commitment to providing superior avocados through sustainable farming practices.