ShoppersChoice.com is an online retailer specializing in home appliances, cookware, and outdoor living products. The company has rebranded to BBQGuys.com, offering a wide range of products for outdoor cooking, heating, cooling, and furnishings. Founded in Baton Rouge, Louisiana, in 1998, the company has grown significantly, now featuring over 280 brands and a variety of financing options. BBQGuys.com is known for its customer service, community involvement, and corporate culture. The company also provides outdoor kitchen design services and has a showroom in Baton Rouge.