The Limited is a women's fashion brand that was once a popular choice for affordable and stylish clothing. Founded in 1963 by Leslie Wexner in Columbus, Ohio, the brand quickly grew in popularity and became a staple in many shopping malls. The Limited was known for its polished and versatile clothing that catered to young professionals and fashion-conscious individuals.
The brand expanded rapidly in the 1980s and 1990s, adding various stores to its umbrella, including Limited Express (later known as Express) and Limited Too. The company also acquired other well-known brands such as Victoria's Secret, Lane Bryant, Abercrombie & Fitch, and Bath & Body Works.
Despite its success, The Limited faced challenges in the retail industry and eventually closed all its physical stores. However, the brand continues to exist and is now available for purchase at Belk department stores. The Limited's legacy lives on through its fashionable and affordable clothing options that remain popular among shoppers.