TrueCar is a digital automotive marketplace that aims to provide transparency in car buying. It shows consumers what others paid for the car they want, helping them recognize a fair price. Users receive upfront pricing information when connecting with TrueCar Certified Dealers, allowing for a more confident buying experience. TrueCar offers a platform to shop new and used cars, sell cars, and access various vehicle information through research tools. The service is designed to let users control their car-buying journey, ensuring they get the best deals and make informed decisions.