Virgin America was a U.S. airline that began operations in August 2007 with the goal of making flying a more enjoyable experience. Known for its innovative features, Virgin America was the first airline to offer fleetwide WiFi, soothing mood lighting, touch-screen seatback entertainment, and an on-demand food ordering platform. The airline quickly gained a loyal following due to its unique and stylish product and exceptional customer service.
In 2016, Alaska Airlines acquired Virgin America, and by 2018, the two airlines had fully merged. The combined airline aimed to offer lower fares, better service, and sweeter rewards to its customers. Virgin America's Airbus aircraft interiors were updated to create a consistent experience across the fleet, and former Virgin America Elevate members were transitioned to Alaska Airlines' Mileage Plan.
Virgin America's legacy lives on through Alaska Airlines, which continues to provide a high-quality travel experience with fresh, seasonal food choices, enhanced inflight entertainment, and improved airport services. The merger brought new competition, lower fares, and a focus on creating an enjoyable in-flight experience to the U.S. airline industry.